Case Study: Reducing Fee Defaults by 40% with WhatsApp Reminders

Sanskar Group of Schools was struggling with a common administrative headache: late school fee payments. Despite sending regular SMS reminders and making manual phone calls, outstanding fee defaults remained high, draining administrative resources and impacting cash flows.

In early 2026, they integrated e-Saraswati's automated WhatsApp fee reminders. The results were immediate and transformative.

The Challenge

Before adopting e-Saraswati, Sanskar Group faced several operational issues:

• **Low SMS Open Rates:** Traditional SMS reminders went unread or were ignored as spam.
• **Manual Overhead:** The accounts team spent hours compiling defaulter lists and calling parents.
• **Payment Friction:** Parents wanted to pay online but lacked a direct, convenient payment link.

The WhatsApp Solution

By moving to e-Saraswati, Sanskar Group implemented a modern, conversational fee reminder system: 1. Automated Defaulter Lists: The system automatically identified students with outstanding dues. 2. Instant WhatsApp Alerts: Instead of SMS, personalized fee reminders were sent directly to parents' WhatsApp numbers. 3. One-Click Payments: The messages included a secure, direct UPI/Card payment link, letting parents pay instantly.

The Results

Within three months of launching the WhatsApp fee alert system, Sanskar Group achieved:

• **40% Reduction in Defaults:** Outstanding dues dropped significantly as parents paid on time.
• **95% Open Rates:** WhatsApp messages were read within minutes.
• **Saved Staff Hours:** The accounts team saved over 15 hours per week previously spent on manual calls.

By lowering payment friction and reaching parents where they are active, automated WhatsApp reminders transformed Sanskar Group's financial operations.